YouTube, the popular online site used by many to showcase everything from cute animals to silly antics, is fast becoming a vehicle for metalworking suppliers to showcase their machine tools in action.

One such company is Machine Tool Systems, Toronto. President John Manley has created several videos showcasing the range of United Grinding machine tools he sells in Canada and many feature Canadian customers. His YouTube channel has become so popular that by the end of November it had 100,000 hits.

“We’re the first YouTube channel in the metalworking industry, to my knowledge, to make it to 100,000 hits as of Monday, November 22,” says Manley. “This has been an incredible success for us, particularly as it focuses on the grinding market.”

View the Machine Tool Systems videos on YouTube.