SW North America announced the opening of its new North American sales and technical center. The aim of this facility is to better serve and support its customers.

The new  Canton Technical Center is located at 40615 Koppernick Road, Canton, Mich. 48187-4280.

Located in the Detroit metropolitan area, the new office allows SW North America to expand its foothold in the growing automotive market while increasing its customer base in the industrial, aerospace and defense, alternative energy, transportation, consumer products, and medical sectors.

The office is being led by Mark Reichenbacher, president & CEO, a 20-year industry veteran with management positions at various manufacturing companies. Prior to joining SW North America, Inc., he held various senior management positions at Grede Holdings LLC, ThyssenKrupp Waupaca, and metaldyne.

“We will provide our U.S. and Canadian customers with the same level of service and support that our European customers have enjoyed from our home office,” said Reichenbacher. “The Canton Technical Center provides a total solutions approach to the North American market. That includes turnkey sales, service, spare parts and project engineering.

In conjunction with the new office, the company hired James Campbell as vice president of sales. Campbell has more than 30 years of sales and management experience, including senior leadership positions at The Cross Company, Giddings & Lewis, Future Tool & Machine Company, and Tri-Way Manufacturing Technologies Corp.

“We plan to aggressively build up our sales and marketing presence in North America,” said Campbell. “In fact, we have already established contracts with both American, Canadian, and other multinational companies.”

For more information, visit www.sw-machines.com.