BLM GROUP introduces a new corporate brand identity. This is the first major brand transformation in the company’s 50 year history. BLM GROUP, and its American subsidiary, BLM GROUP USA, manufacture tube processing equipment and solutions. The new corporate brand is a culmination of the company’s longstanding history in the industry and “underscores the company’s values of innovation, reliability and continuous improvement.”

The new logo represents the change in continuity, a sign of the past interpreted in a modern key to represent a brand projected towards the challenges of the future, at the same time, proud of its historical identity. The new logo of BLM GROUP and in particular its BLM GROUP USA affiliate is the visual summary of its philosophy of innovation and growth from experience.

The release of the new logo and visual brand marks a significant milestone and start of a new era for the company.

Essential and with strong visual impact, the new logo confirms its strong links with BLM GROUP tradition through two elements, the color green brought up to date and the spiral made more essential to improve readability.

BLM GROUP’s product line includes laser cutting, cold sawing, bending, end-forming, and tube measurement equipment, as well as wire bending machines.