Victor Technologies has announced a realignment of their brand portfolio that will see all their cutting processes unified under the Victor brand. The announcement came as the company showcased its new products at FABTECH 2012 in Las Vegas.

In May, Thermadyne Industries Inc. changed its name to Victor Technologies International Inc. “This announcement was more than just a name change,” stated Martin Quinn, CEO, Victor Technologies.

“It marked the start of the transformation of the company and a return to our roots. Victor is our strongest and most recognized brand, and we are looking forward to building on that heritage as we celebrate its 100th year anniversary in 2013.”

The company’s line-up now consists of:

Victor Thermal Dynamics, which encompasses manual and automated plasma cutting systems.Victor TurboTorch, which includes air-fuel products for brazing and soldering.Victor Arcair, which represents manual and automated gouging systems.Oxy-fuel cutting and gas control equipment remaining branded as Victor.

Quinn notes that all of the company’s brands share a history and a set of values based on authenticity, innovation and a deep connection with the end user.

The Victor announcement is part of the company’s strategy to celebrate its diverse portfolio and showcase itself as a provider of various cutting, welding and gas control solutions. Visitors at FABTECH saw examples of this, such as updated brand marks and new product packaging.

In addition to its cutting brands, Victor Technologies also unveiled an updated Tweco logo and prototypes of new packaging for its line of MIG welding guns, accessories and consumables.

Victor Technologies is headquarted in St. Louis, Missouri and provide cutting, welding and gas control equipment under brand names that include Victor, Victor Thermal Dynamics, Victor Arcair, Victor TurboTorch, Tweco, Thermal Arc, Stoody, Firepower and Cigweld.

For more information visit: www.victortechnologies.com